Too Cute to Resist: How Design Influences Behavior
Do cute products sell better? To explore this question, researchers measured the effect of cute, playful and whimsical products on consumption and indulgence.
Test participants...
Don’t Let Stress Interfere With Gut Feelings
Listening to your gut when you’re anxious is like going to the supermarket on an empty stomach. Your judgment is clouded so you end...
Not Your Mother’s Manners
It is not unusual to hear manners dismissed as artificial or outdated vestiges of a formal and stuffy past. Some argue that manners constrain...
SPANX WANTS YOU TO MULTITASK
Can you walk and chew gum at the same time? Lyndon Johnson is credited for creating this idiom during an interview talking about Gerald...
The Hidden Force of Fragrance
Thanks to a growing body of research, scientists are gaining a better understanding of the link between smell, emotion and wellbeing. Faces appear more...
The Paradox of Horror: Why We Love To Be Afraid
Why do some people love to be afraid? Psychologists tell us we are pleasure-seeking and pain-avoiding creatures and yet many are drawn to scary...