Maximize mood

Do cute products sell better? To explore this question, researchers measured the effect of cute, playful and whimsical products on consumption and indulgence. Test participants...

Ideas about the moon’s influence on human beings are ancient and widespread, so much so that even a majority of health professionals consider lunar...

We humans are really good at dwelling on stuff that make us feel bad. This negativity bias was helpful to our ancestors when survival...

“What’s in a name? That which we call a rose by any other name would smell as sweet.” In Romeo and Juliet, Juliet contends...

Research of the X -rated variety indicates that the more time spent between the sheets is time very well spent. It’s estimated that half an hour of sex burns 144...

The next time you need a boost of creativity, whether embarking on a creative project or struggling to solve a problem big or small,...