Too Cute to Resist: How Design Influences Behavior
Do cute products sell better? To explore this question, researchers measured the effect of cute, playful and whimsical products on consumption and indulgence.
Test participants ate more ice cream when they served themselves ice cream...
How To Take Criticism Like A Pro
We humans are really good at dwelling on stuff that make us feel bad. This negativity bias was helpful to our ancestors when survival depended on avoiding distress, danger and discomfort. It helps explain...
No More Howling At The Moon: A Popular Myth Debunked
Ideas about the moon’s influence on human beings are ancient and widespread, so much so that even a majority of health professionals consider lunar cycles a significant factor in mental health. There are stories...
50 Shades of Bad Mood
“What’s in a name? That which we call a rose by any other name would smell as sweet.” In Romeo and Juliet, Juliet contends that the names we give things are insignificant. Labeling Romeo...
Seeing Green…With Creativity
The next time you need a boost of creativity, whether embarking on a creative project or struggling to solve a problem big or small, try staring at something green. A granny smith, some trees,...