Women flock towards handsome men but a new study shows that being good looking isn’t everything. Being a good guy matters more. The study shows:

…women do indeed find good-looking men desirable—but if they have to choose, they’ll probably pick the altruistic guy over the hunk.

Selflessness and altruistic behavior are a big draw for women who are looking for a long-term relationship.

Don’t cancel your gym membership just yet. Ideally women prefer both goodness and hotness:

A handsome guy volunteering at a soup kitchen will catch a lot of women’s eyes.

Related research provides further evidence of how goodness—not just great looks – makes someone more appealing. Doing things for others may be the best way to charm a lady.

Nice guys really do finish first.