Cultivate Connections

Handmade: Worth Its Weight in Gold

People are willing to pay as much as 17% more for a handmade item over its machine-made counterpart, studies show, be it a ceramic mug, a bar of scented soap or a carved rocking chair. Turns out, people find handmade products to be more attractive, an effect especially noticeable when it comes to buying a gift for a loved one. The reason? “Handmade” really suggests “made with love.”

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