Alix Peabody founded The Alixir Company in June 2017 and launched their first product, Bev, in May 2018. Bev, a canned Rose company, was founded in part to redefine the beverage industry and speak to and about women in a positive, authentic way.

WHAT WAS YOUR INSPIRATION FOR STARTING BEV?

A desire to change gender norms surrounding the drinking culture.

WHAT IS YOUR MOTTO?

The only way out is through.

WHAT WAS THE MOST IMPORTANT THING YOU LEARNED IN HIGH SCHOOL?

Adaptability.

WHAT ADVICE WOULD YOU GIVE SOMEONE WITH A BROKEN HEART?

When your hearts hurting that means it still works.

WHAT GIVES YOU GOOSEBUMPS?

Lady Gaga singing.

HOW DO YOU DEFINE SUCCESS?

Waking up and doing what I love every day.

WHAT DID YOUR 8-YEAR-OLD SELF LOVE DOING?

Journal writing, I had a wild imagination as a child.

WHAT ADVICE WOULD YOU GIVE WOMEN WHO ARE WANTING TO START THEIR OWN COMPANY?

Let the word “no” fuel you.

HOW DO YOU STAY BALANCED WHEN JUGGLING BOTH PERSONAL AND PROFESSIONAL JOBS?

Working out helps keep me sane. In addition to that, I also make time every week to tend to my personal life. Burn out is real and you need to stay proactive against it.

WHAT IS YOUR BAD DAY BACKUP PLAN?

My team and I like to have morale meetings when we’re going through a rough time. Being there to support one another helps everyone when things seem a bit tough.

WHAT 3 THINGS WOULD YOU GRAB IN A FIRE?

 My cat, my little black notebook, my phone (cause duh).

FAVORITE WORD?

Hygge. It’s a Danish word that means things that make you feel warm and cozy. Being a Founder/CEO can be stressful but having a person or a place to have as your Hygge helps calm me down when I’m feeling overwhelmed.

To learn more about Alix and her company Bev, please visit drinkbev.com and follow on: