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Aerin Lauder

Mother, Creative & Passionate

WHAT’S YOUR MOTTO?

Everything can be beautiful if you take the time.

WHAT’S ON YOUR NIGHTSTAND?

The AERIN Rose night table cream & overnight mask and our heart shagreen frame.

WHAT GIVES YOU GOOSE BUMPS?

The dentist.

WHAT IS YOUR BAD DAY BACKUP PLAN?

Cheeseburger and fries with good friends.

WHAT ARE YOU GRATEFUL FOR?

My family.

HOW DO YOU DEFINE SUCCESS?

Success is feeling proud and passionate of what you do everyday. The values of hard work and determination were instilled in me from a very young age. I was always taught that these two elements are integral to have not only a successful business but a successful life.

BEST ADVICE YOU’VE EVER RECEIVED?

My grandmother Estee always said, “Whatever you do, do it well.”

BEST ADVICE YOU’VE EVER GIVEN?

My best advice to young people especially is always stay curious and follow your dreams.

WHAT ARE YOU WORKING ON NOW THAT YOU ARE EXCITED ABOUT?

I am really excited about future collaborations. We have some very exciting projects coming up in the new year which you will learn about very soon.

HOW DO YOU PRESS PAUSE?

Spending time with my family and those I love in the locations I love most – the Hamptons, Aspen, Palm Beach. Usually it involves relaxing at home all together with a cozy meal.

WHAT DID YOUR 8-YEAR-OLD SELF LOVE DOING?

I loved smelling fragrance. My earliest memories all involve scent. Growing up surrounded by fragrance, no matter where I was, there were always things to test, try and play with. I think that’s when my love of fragrance began.

IF YOU COULD HAVE ONE MAGIC POWER WHAT WOULD IT BE?

Being in two places at the same time. I am always trying to balance my time between work and family.

WHAT MAKES YOU FORGET TO EAT?

When my kids are sick.

WHAT 3 THINGS WOULD YOU GRAB IN A FIRE?

My family pictures, my iPhone and my handbag full of my belongings

WHAT IS THE HARDEST THING YOU’VE EVER DONE – YOUR GREATEST CHALLENGE?

The greatest challenge in my life was launching my own brand.  Putting my name on product was very exciting but also a scary time for me. Constantly creating new and fresh ideas across all of our categories and making sure to tell one brand story is exciting, yet challenging.

FAVORITE WORD?

Pretty. There is an element of delight in all aspects of the brand and I think that beauty should be pretty. It should give us joy and please all of our senses. We always try to make sure that the design, packaging, texture and colors of our product always delight.

FAVORITE WORK OF ART?

My children’s poems. I framed them and have them throughout my kitchen.

FAVORITE BOOK?

Little Women because it’s an American classic.

To learn more about Aerin, visit Aerin.com and follow her on:

I wish you all the best,

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