mind Tonic

Does Expensive Chocolate Taste Better?

Everyone loves a bargain. Who can resist a “Buy One Get One Free” on anything from a pair of socks to a bag of potato chips? Indeed, pricing influences customers’ behavior and sometimes in unexpected ways. In fact, research shows that customers perceive food as tasting better when they pay more for it. In a [...]

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mind Tonic

How Successful People Problem Solve

When Save the Children was invited into Vietnam to fight malnutrition, they asked an employee, Jerry Sternin, to open the office. It was a serious challenge. Malnutrition was widespread and seemingly unsolvable. There were countless reasons why: poverty, poor sanitation, ignorance about nutrition and lack of clean water. Sternin described the analysis of the situation [...]

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positive Rx

The Art And Science Of Flirting

Knowing how to flirt is both an art and a science. A slew of research provides a convenient road map to what works best and what doesn’t: 1. Skip The Cheesy Jokes: According to research, both men and women react poorly to silly jokes, hollow compliments, cheesy pick-up lines and overt sexual references. Be sincere [...]

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mind Tonic

Decisions, Decisions: Why Having Too Many Choices Makes us Unhappy

We assume having more options is better when it comes to making decisions. Having lots of choices about what to eat for dinner, where to go on vacation, which outfit to wear and who to date is believed to enhance our lives. Yet recent research strongly suggests that this assumption is decidedly wrong. In fact, [...]

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